At the intersection of creativity and strategy, I've built a career rich in experience and broad in expertise.

My journey has taken me from creative director to strategist to digital designer, working with both scrappy startups and Fortune 500 giants. I've brought brand stories to life for everyone from Mickey Mouse to Allstate's Mayhem man – and just about everything in between.

For the last decade-plus at Siegel+Gale, I've spearheaded the Brand Experience practice, a global initiative I founded that now contributes 10% to our agency's revenue. I partner directly with C-suite executives to align brand strategy with customer touchpoints. My work spans from crafting strategic frameworks to designing innovative experiences and award-winning digital platforms, ensuring brands are consistently and compellingly delivered.

My passion lies in creating experiences that resonate deeply with audiences while driving real business results. I champion simplicity and clarity, always putting the audience first. As a member of the XP Council, I help shape experiential marketing's future alongside industry leaders.

Beyond work, I mentor new talent and promote diversity in our field. My insights have appeared in Fast Company and Adage, and I speak regularly at events like XP Fronts and Business of Fashion. When I'm not working, I paint, craft with my kids, or watch (what I've been told is a borderline unhealthy amount of) football.

My ultimate goal? Creating meaningful connections - not just between brands and consumers, but between ideas and action.