← Back Home Some thoughts and media mentionsI’ve been interviewed by or have written for publications over a dozen times – but my favorite one was talking to Fast Company about Barbie in conjunction with the President & COO of Mattel. Some examples and links: "For some brands, the best approach to the Olympics is to not be there" Big Tech sells AI during the Super Bowl Barbie’s Global Domination Cultivating Sustainable Fandoms for Women’s Soccer How Virtual Brands Attract Real Customers Streaming Services in the Age of Overchoice Immersive Experiences: Escapism with Brand ROI How Marvel became the gold standard super brand Experience pays: The new marketing math
